The key to a successful event is planning. One of the first steps is goal-setting.
Goals establish the scope of an event and help the event team set priorities and stay focused. They are the basis for benchmarking progress along the way.
“Remember the Rule of One – You can only have one top priority. You need to be specific about what your number one priority is and what goals go along with that. You can have secondary or auxiliary goals as well, but only one main focus.” – Jeff Shuck, Event 360, Inc.
Non-profit events focus on raising money or awareness. Once you establish your primary goal, be sure it is SMART: Specific, Measurable, Attainable, Realistic and Timely.
Metrics help you measure your outcomes. And, each goal has its own set. Possible money metrics include, total funds raised, ROI, or an increase in revenue from the last special event.
Raising awareness metrics include the number of new participants and/or volunteers, media impressions or increased name recognition.
Once the goal is set it should guide your budget, timeline, promotions and sponsorships.
The focus of the Eizenstat Family Memorial Lecture featuring Al Gore was to increase awareness.
Was the event successful? Absolutely!
“This year’s Eizenstat Family Memorial Lecture raised the bar even higher for future AA events. We plan to reach those heights and beyond.” – Ahavath Achim Synagogue President
I hope this post helps guide your focus and leads to success in your next special event.