Giving hierarchy integrated with special events

Today’s post focuses on Independent Fundraising Events (IFE). These are activities designed and run by non-staff volunteers to raise money on behalf of a specific nonprofit. They are conducted locally with minimal support from the beneficiary.

The types of activities that these local supporters conduct are quite literally endless. They can range from a bake or garage sale to a wine tasting or gallery opening.

One of the major advantages of IFE is that the costs are covered by the independent event organizers.

Other benefits of IFE -

• An effective addition to any organization’s development portfolio.
• Independent fundraisers are more likely to have a much stronger and direct emotional connection to the organization.
• Great way to give these highly dedicated individuals the opportunity to match their passion without the limitations of traditional fundraising events.

How can your nonprofit support Independent Fundraisers?

Develop a secure website with useable tools:

• Media Kit and publicity guide
• Approved logos, graphics, banners, stickers
• Informational pieces
• Personal fundraising page for online donations
• Printable donation forms
• Registration materials
• Staff support

 Of course, there are IFE Challenges. As described by Zach Anderson, at the Canadian Internet Summit, these include:

• Budgeting Revenue from events
• Justification of Costs
• Connecting with IFE donors
• Providing supplies and giveaways
• Reputation/Brand Risk
• Shortage of staff support
• Unavailability of board members to participate

 Two organizations standout to me as providing great support to independent fundraising events. These are:

 Alex’s Lemonade Stand – Fighting Childhood Cancer One Cup at a Time

Team Fox – Michael J. Fox Foundation for Parkinson’s Research

What better way to augment your special events than with independent fundraising events?

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The rollercoaster ride that nonprofits have experienced since the beginning of the ‘great recession’ has been anything but fun!

Although the great recession began in 2007 according to the National Bureau of Economic Statics, the reality of its effects on nonprofits really hit home the day the venerable brokerage firm Lehman Brothers filed for bankruptcy in September ’08. Pretty soon nonprofit leaders and staff came to realize that how nonprofits managed their fundraising would be changed forever.

The Nonprofit Finance Fund provides financing, funding and advocacy services to nonprofits and funders nationwide. For the researchers among us, they are a fount of data. Their “Guide to Navigating Changing Times” provides answers and resources to help weather these difficult times.

An October 11 blog posting from David King, president Alexander Haas highlights “10 Lessons Learned from the Great Recession.”

1. Relationships matter more than causes
2. Serving on a board in not an honor, it is a real job with real responsibilities
3. If you stop fund raising, you will stop raising funds
4. Endowment is not an insurance policy against declines in earned and donated revenue
5. Take donors for granted and they will take their donations elsewhere
6. Financial acumen is, in fact, a requirement for nonprofit executives
7. Your next campaign does not “have” to be larger than you last campaign
8. We have a new definition for what we “need”
9. The donor pyramid has been pinched in the middle (think hour glass)
10. Fear of multi-year pledging has reshaped how capital campaigns are executed.

I have always been committed to a fundraising board. Last year I was asked to do a presentation on the “Role of the Board & Successful Fundraising Techniques.”

This presentation is a Call to Action for nonprofit boards to encourage ownership and enthusiasm for fundraising.

You are welcome to share with your nonprofit’s board of directors. I’d love to hear from you to learn of their response.

I know this is an extremely busy time for fundraising. We at Creative Solutions & Innovations wish you the very best in your quest.

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A very dear friend lost her husband unexpectedly. I wanted to make sure the nonprofit in which she had been very involved knew about the funeral. I also wanted to make a donation in his memory.

I hit the website knowing that I would easily find the needed contact information, since I had worked with the organization as a marketing communications consultant in 2008.

Imagine my surprise when I could not find any email addresses or phone numbers except to a central box.

What a wake-up call!

So, as you get ready for your end-of-the year push, I want to share my personal pet peeves that make me think twice before supporting a nonprofit:

• No way to send an email and/or make a phone call to a specific staff member
• Sending me a letter and/or an email addressed to ‘Dear Friend” – There’s just no excuse. You need to send personalized email and letters.
• No one to answer the phone and/or respond to email the end of December – It boggles my mind when nonprofits completely close down during this most important fundraising period. I can’t tell you how often I’ve heard from ‘almost’ donors who moved on to support organizations where they could reach a human being.
• Making me hunt for a way to make a donation – A donate now link is not enough. Visitors to your website need to see a donate button regardless of where they land when they enter your site. Complement each page with a donate pitch with an easy to find donate button
• Donate now buttons that don’t link directly to the donation page – For each extra click you are losing potential donors.
• Donation pages without contact information and an address for regular mail – Personally I like to charge my donations. But, there are still people who like to send a check. Be sure to invite visitors to do so.
• No way to make a tribute donation – I’ve developed deep relationships with nonprofits who provide a phone number and/or email address for tribute donation details. On the flip side I’ve crossed off nonprofits that don’t have some mechanism for making these gifts.
• No personal thank you notes for online donations – Most online systems have an automated response system. Be sure and follow up with a personalized thank you.
• A registration that promises an online newsletter that never comes

Don’t let these stumbling blocks keep you from reaping the end of the year fundraising benefits.

Do you have any suggestions ? We’d love to hear from you.

Have questions? Need more information?

Please contact me at deborah@creative-si.com.

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Building a website from scratch

It started off as an innocent request – “I need a few important changes to the website today!”

“Well, first you have to make a request. Then the webmaster has to schedule the changes. Don’t make any until we see the cost.”

Anyone who works in communications knows how important the website is. This is especially true for nonprofits struggled to ‘cut through the noise’ and raise much-needed funding.

 To some, the word “technology” is titillating – it conjures up excitement and pumps adrenaline to the brain. But to others, “technology” elicits an uneasy feeling in the gut that makes them want to curl up on the couch with a blanket and a book. Exposure to too much of the geeky stuff causes them to just shut down. From a webinar description presented by Jay Wilkinson, CEO of Firespring

So, instead of making that request I wrote the rationale for having a website built on a platform that the organization could manage – without an outside webmaster.

Then I started on a most interesting journey. Although I had designed, not in the technical sense, websites for organizations, I had never actually worked on one. I knew that if I could manage the process . . .well, just about anyone could.

So, please see for yourself. I’d love your opinions on www.dekalbpolicealliance.org.

It is a constant work-in-process, which is just what the DeKalb County Police Alliance wanted.

Are there glitches? To be sure. Do I make mistakes? Absolutely. But, I can fix them.

Now, if I could only find those extra hours in my day.

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Jumping Over The Fence to Nonprofit Staff

 ”All things change; nothing perishes.” — Ovid

I’ve been a nonprofit consultant and trainer specializing in marketing communications, fundraising and event management for many years. In early April I accepted a challenge – to return to the other side of the fence and become an interim executive director.

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Hats Off To Aunt Cele

My family lost our Aunt Cele this week. She was high-spirited with a strong sense of fairness and generosity. She always had important life lessons for her family and everyone she met. She taught me to be committed to what I believe in and to do things right the first time.

So, in honor of my Aunt Cele, I offer these fundraising basics so that you and your organization can launch a successful fundraising campaign right from the start.

 1.     Remember, fundraising is all about getting people to be supportive of your organization.

2.     Have a passion and commit to your cause.

3.     Never ask a stranger for money. Cultivate your relationships and introduce each person you involve with your passion for your cause.

4.     Think of the needs of your donors. Find out their interests and how they will personally benefit from giving to your cause.

5.     Only ask for what you need. Do not create new ‘wants’ because you think they sound better.

6.     Personalize your solicitation. The more personalized “the ask” the more likely people will give.

7.     Raise money from the inside out. Start with your board and all volunteers involved in your fundraising.

8.     Raise money from the top down. Solicit your largest gifts first. Success is contagious and will impact your campaign.

9.     Make your case larger than your organization. Show donors how they, their children, and the community will benefit.

10. Don’t overreach. Make sure your strategy supports a successful campaign.

11. Run your fundraising campaign like a successful special event – Research, plan, implement and evaluate.

12. Be sure and say Thank You every chance you get.

 Thank You Aunt Cele.

And, Thank You all for reading my posts.

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Building a Successful Fundraising Board

I’ve been asked to do a presentation on the Role of The Board in Fundraising, and I’m thrilled. Board involvement is the heart and soul of good fundraising. Committed leadership is a nonprofit’s greatest strength.

But, moving to a fundraising board is not always easy. The shift is wrought with tension between the members of the board and staff.

Throughout my years of working with boards in transition, I have heard a lot of reasons why board members do not like to engage in fundraising. Each concern is legitimate and needs attention.

“If I ask, I’ll have to give.”  – Board members are usually asked to engage their family, friends and colleagues. Quite often they are asked to reciprocate and give to their contact’s favorite nonprofit. This could be a problem for board members with limited means.

“No one told me I would have to raise money.”  People join boards for different reasons and work on various projects and programs. It is, however, a board responsibility to raise resources to support the organization. A smart practice is to include fundraising expectations in the board orientation.

 “It’s embarrassing to ask people for money.”  Make sure your organization provides fundraising training. Understanding the development process is important and will assuage a lot of discomfort. 

Should all board members be involved with fundraising? Absolutely! That isn’t to say that everyone will be engaged in the same way. There are many elements that go into successful fundraising.

To get started, walk before you run. Ask each board member to give to the extent of his or her ability. Match talent and comfort levels to the type of fundraising activities in which the organization is involved.

Some board members will be much more comfortable working on a special event than face-to-face solicitation. Some will have the technical savvy to grow interest in their organization through social media.

Remember, people give to people. The main reason a person makes his or her first gift to a nonprofit is that the right person asks. So, successful fundraising goes hand-in-hand with building relationships. And who better to build those relationships than leadership?

You know you have a fundraising board when members are asked what they do for their nonprofit and they say “We raise resources and influence for our organization.”

Now you know you’re on the road to success!

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