Is there a difference between social marketing & social media marketing?

I made a commitment to write an article on incorporating social media into a strategic marketing communications plan.

So, as I always do when I get ready to write, I began to review the literature. After all, there is so much information.

I did a query on social marketing.

Oops, I meant to use the search term social media. After all, there is a significant difference between social marketing and social media marketing.

Imagine my surprise when I saw that the two terms were used interchangeably!

Social marketing a/k/a “Social Marketing”:

Social marketing is the systematic application of marketing to achieve specific behavioral goals for a social good. The primary aim of social marketing is “social good.

Increasingly, social marketing is being described as having “two parents”—a “social parent” = social sciences and social policy, and a “marketing parent” = commercial and public sector marketing approaches.

Philip Kotler and Gerald Selman coined the phrase Social Marketing in their seminal article, “Social Marketing:  An Approach to Planned Social Change,”  which appeared in the Journal of Marketing (Vol. 35, pp. 3-12) in July 1971.  In the article, Kotler and Zaltman discussed how “the logic of marketing [could be applied] to social goals.” 

Since 1971, social marketing has been used, literally, around the world to remediate a variety of health, environmental and societal concerns.   

I suggest that anyone interested in knowing more about Social Marketing read What is Social Marketing?,  by Nedra Kline Weinreich  

The “other” social marketing, a/k/a social media marketing:

Social media marketing  uses online social media tools and platforms – Facebook, Twitter, Google +, etc. to share information and create communities.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. An organization’s message spreads from user to user and resonates because it comes from a trusted, third-party source. Social media marketing is driven by word-of-mouth, resulting in earned media rather than paid media.

Social media is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness. Also, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Sample Creative-si blog posts that focus on the application of social media marketing:

Need help adding social media marketing to your integrated strategic marketing plan? Please let me hear from you – deborah@creative-si.com

Streamline your writing – reduce redundancy

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To get through to your readers in this nano-second culture, you must write clear, concise sentences.

So, whenever I write a press release or blog post I spend enormous amounts of time trying to tighten up my writing. This includes looking for and eliminating redundancy.

Mickie Kennedy, founder of eReleases Press Release Distribution  posted an interesting article 20 redundant phrases to eliminate from your writing.

Oops! As soon as I read the list I realized how many of these phrases I used all too often.

How about you? Are you guilty of cluttering your writing with any of these phrases?

1. Advance notice. When you give notice for something, you’re doing so in advance of the event taking place. Just use the word “notice.”

2. Advance preview. The dictionary defines preview as “anything that gives an advance idea or impression of something to come.” There’s no need to slap the word “advance” in front of it.

3. At the present time. Simply say either “at present” or “at this time.” There’s no need to be wordy.

4. Close proximity. The word proximity already means “close by,” so it doesn’t need to be qualified with the word “close.”

5. Collaborate together. You see this one a lot in press releases announcing partnerships or mergers. When you collaborate, you’re working with others. The word “together” is redundant.

6. Completely unanimous. Let’s go back to the dictionary, shall we? Unanimous: in complete agreement. That’s all you need.

7. End result. By definition, the result of something takes place at the end. Cut the word “end.”

8. Extra bonus. A bonus is something extra, so you don’t need to use that extra word (see what I did there?) to try to build excitement.

9. Final outcome. See #7.

10. Free gift. Nothing beats free. Thankfully, gifts are free.

11. Major breakthrough. This is another one you see in press releases and marketing materials. A breakthrough is something that provides a significant or sudden advance or development. Adding the word “major” is unnecessary.

12. New beginning. Leave it at “beginning.”

13. New innovation. Again, I can’t tell you how many press releases I’ve seen that use this phrase. An innovation is something new or different by definition. No need for the word “new.”

14. Past history. All history is in the past.

15. Positive improvement. As opposed to what, a negative improvement?

16. Repeat again. To repeat is to perform an action again, making the word “again” pointless.

17. Serious crisis. If you’ve ever faced a PR crisis (or any type of crisis), I don’t have to tell you that it’s serious. All crises are serious.

18. Totally unique. There aren’t degrees of unique. Something is either unique or it isn’t.

19. Unexpected surprise. If you’re expecting something to happen, it’s not a surprise.

20. Unintended mistake. If you intended for something to happen, it wasn’t a mistake; it was a poor decision.

Do you have any redundant phrases to add? Please let us hear from you!

* This graphic accompanied the post on PRdaily.com.